![]() “The Smith Family is committed to improving the long-term educational outcomes of young Australians living in disadvantage. The Smith Family Acting CEO, Judy Barraclough, said the organisation was extremely grateful for SCA’s support. The Smith Family and SCA also co-created the charity’s Breaking Poverty podcast, which examined the state of child poverty in Australia and how education breaks the cycle of disadvantage. Some of the most impactful connections between SCA and The Smith Family included students on the charity’s Learning for Lifeprogram gaining real-life access to the world of work to inspire their career pathways. “Both charities have played an important role nationwide in recent times, particularly during the country’s bushfires, floods, and COVID-19, so to be able to use our media assets and expertise to deliver information and support on the importance of mental health and children’s education during this challenging period has been a privilege.” The advertising support we provided enabled the delivery of key messages for both organisations along with important research development for the not-for-profit sector, and pleasingly, our people truly embraced the relationships through various experiences,” he said. “We are enormously proud to have partnered with two exceptional charities Beyond Blue and The Smith Family for the past 2.5 years. The charity partnerships saw SCA provide the organisations with a combined $111,560,040 of in-kind advertising and marketing support – a figure SCA CEO Grant Blackley said demonstrated SCA’s enduring commitment and the success of the program. Team members also volunteered at charitable events, including The Smith Family’s Annual Toy and Book Appeal nationwide, as well as providing work experience programs and participating in mental health sessions. SCA’s people were actively involved in content creation and promotional activations, including Triple M’s No Talk Day, which encourages men to talk about mental health, and coverage of the NRL and AFL Beyond Blue Cups. The Smith Family and Beyond Blue received more than $110 million in in-kind radio and television advertising, along with digital, social, creative and research support. SCA extended its traditional two-year partnership by an additional six months due to the COVID-19 pandemic. The charity program, which wrapped up its latest partnerships at the end of June, works in two-year cycles, with SCA providing in-kind advertising campaign support for its selected charities, while also encouraging its teams to get behind charity-based events and activities. Our partnership improves the mental health and wellbeing of those working in the residential construction industry and provides much needed funds to continue to prevent suicide and reduce stigma and discrimination.SCA Embrace, the company’s national charity initiative, has provided more than $110 million in-kind for its partner charities, The Smith Family and Beyond Blue, over a two and a half year period. We used the research to formulate an education program for suicide prevention in the building and construction industry – our Mental Health Program. The Foundation recently funded a three-year plan for a National Suicide Prevention Research and Campaign with Beyond Blue. Alongside this, the HIA Charitable Foundation (HIACF) is a major partner of Beyond Blue. Together with Beyond Blue, we have developed a range of tools, resources and services to help you create mentally healthy environments. We empower you to break down the barriers that typically prevent people from speaking up and reaching out. We aim to tackle the stigma, prejudice and discrimination and make anxiety, depression and suicide part of everyday conversations. Our Mental Health Program gives people the knowledge to recognise when their own mental health is sliding and the confidence to support those around them. Together, we want everyone to have the knowledge and skills to protect their own mental health and be aware of those around them who may be at risk. Beyond Blue is an independent, not-for-profit organisation working to reduce the impact of anxiety, depression and suicide in Australia. ![]() To combat this, HIA has partnered with Beyond Blue to help build mentally healthy environments. Sadly, the suicide rate is double that of other industries. Studies show that one in four people working within the residential construction industry is affected by anxiety, depression or substance abuse. Every day, eight people take their own lives. Three million people in Australia are currently experiencing anxiety or depression. Mental illness is more common than you might think.
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